The New Steel

If you have opened a newspaper, visited a website with advertising, ridden public transit, or turned on the radio recently, you have probably noticed that the steel industry is running a general advertising campaign. One of their advertising slogans involves the steel industry as the "backbone" of America, as shown in the following ads:





As inspiring as these pictures may be, however, they leave me wondering just why they chose to represent their industry as having scoliosis, the condition of a spine which has lateral curvature. (The economy also appears to have lordosis, a forward bending of the spine, but that is not as clear from the pictures.)
Note below where I have added lines indicating more clearly the angles, demonstrating how according to their own advertisements, America's backbone is nearly 40 degrees from straight, thanks to the steel industry!





This will, of course, lead to deforming of the economy's ribs, mobility and strength limitations, abnormal muscle tensions, and eventually, if left to its own course, cause the entire country to become hunchbacked.

(click here for the democratic encyclopedia entry for scoliosis)