Wednesday, April 11, 2007

China to battle gaming addiction

From the BBC

China has announced that within the next three months, certain online games in the Chinese market will be required to implement systems for players younger than 18 cutting point-making ability in half after three hours of gaming. After five hours, a warning screen will have to pop up and no further points may be allowed. (The article did not seem to indicate whether this is a per-day limit or just requires a logout.)

The privacy implications, however, are astounding. In order to implement this system, youngsters will be required to log in with their real names and the Chinese equivalent of their social security number. From what I gather, the software provider then checks this information against a central database the government provides access to. Unless the law itself provides differently (media being such informative and accurate sources of the intricacies and technicalities of regulations), this seems like the ideal time to go into the advertising-and-video game industry in China. With all this information about the identity and tastes of the gamers at your disposal (pshaw if they're minors), there is plenty of targeted ads that can be readily delivered. And hey, they're allowed to be at your site for 3-5 hours a day.

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